Giorgio Armani

Upbeat nonconformism in Monte-Carlo

The latest must-haves from the Italian luxury fashion house have found their place in a space that integrates seamlessly into the Hotel Hermitage Belle Epoque-style building. To the right of the entrance, women’s clothing, accessories, and jewellery are displayed, while the men’s range is showcased to the left. The decor, somewhere in between couture spirit and contemporary purity, has been completely redesigned by the maestro himself, in collaboration with his team of architects: the new marble floor with the chequered pattern in Verde Antigua and Verde Fantastico coordinates with the silk wall upholstery and the light gold and light green ceiling. Central display cabinets (dedicated to accessories such as ties, scarves, and eyewear), platinum-coloured metal tables and matching sitting areas from the Armani/Casa collection enliven the space. To celebrate this opening, Giorgio Armani has created two new styles of La Prima, a clutch, and a shoulder bag, to be sold exclusively in Monaco.  

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