Monaco’s historic trunk-maker

In its boutique near Hôtel de Paris, opened in 2018, the highly exclusive Maison Goyard presents its exquisite creations to Monaco’s most discerning visitors.

Goyard has an illustrious list of former clients, including the Grimaldis, the Agnellis, the Windsors, Pablo Picasso, Sacha Guitry, Jacques Cartier, Coco Chanel, Jeanne Lanvin, Romy Schneider, Cristobal Balenciaga, Karl Lagerfeld and Alain Ducasse. Created in 1853, the Parisian trunk-maker has elevated travel into an art de vivre, seducing its esteemed clientele with timeless, classic designs. The house offers four distinct product lines: travel goods, leather goods, pet accessories and special orders of hand-crafted, custom-made items. No wonder so many royals and heads of state have elected the brand their official purveyor. With the arrival of the railways and the first ocean crossings under Napoleon III, Maison Goyard opened branches in Biarritz and Monte-Carlo, two seaside resorts popular with European high society. Having returned to Biarritz in 2016, it was only natural that Goyard follow suit in 2018 by opening a boutique on Avenue de Monte-Carlo, in a stunning 170-sqm space specially designed to showcase the exquisite creations crafted in the brand’s iconic, chevron-print canvas. 

French Riviera chic

Once inside the Monte-Carlo boutique with its Belle Epoque facade, stairs with a wrought iron banister lead you into the retail space, where a marble marquetry floor and antique, solid mahogany woodwork by Jansen create a harmonious, luxurious interior. The Riviera ambiance continues throughout, with glass, oak and brass display cabinets, antique mercury mirrors, 1940s furniture, a centre table by Gilbert Poillerat and bronze seahorse-shaped wall lights providing the perfect finishing touches.

In addition to the brand’s classic lines, re-releases like the Saigon bag, available in a range of sizes and colours, are sure to be a hit, while the diminutive Minaudière trunk makes an effortlessly stylish evening bag. For something just as elegant but with a novel twist, check out the Alto hatbox bag, the Aligre tote or a pair of turquoise-trimmed espadrilles. Over in the luggage section, jetsetters will adopt the Bourget wheeled suitcase in Goyardine, available in 11 colours.

Monaco and Goyard enjoy a long history stretching back to the reign of Albert I, when Edmond Goyard opened his first branch at the Winter Palace in 1899. Two further Monégasque boutiques followed during the twentieth century, one on Place de la Madone for more than a decade, then another at Hôtel Hermitage from 1913 until the eve of WWII.

Goyard’s return to Monaco is thus highly symbolic, illustrating renewed ties between France’s oldest trunk-maker and the Principality.  By Julie de los Rios